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Free

A benchmark report to explore the ROI that B2B organizations are getting from their Social Media investments.

Free
Blogging for Business Framework

Use this modern blogging framework to define the activities required to successfully create, plan and execute a business blogging plan.

Free
Blogging for Business Playbook

Follow this simple, step-by-step, playbook to create an effective blogging plan and produce engaging content to support your marketing goals.

Free
Social Media Marketing Framework

Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

Use this tool to organize and communicate all of your social media marketing activities for 2017.

Free

This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Free

Our Social Media Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Social Media Marketing space.

Free

Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.

Free
Social Media Analytics

This free eWorkshop will discuss how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics..

Free

In a December 2013 study, Demand Metric and Netbase partnered to investigate how companies are enabling and optimizing their social media efforts through the use of analytics.

Free
Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Free
Event Marketing 2.0

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Free

Read this how-to guide to help you strategize for the resurgence of Myspace.

Use this tool to help you design a Request for Proposal (RFP) for a Social Engagement System.

Use this tool to help you design a Request for Proposal (RFP) for a Social Listening System.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Use this tool to help you design a Request for Proposal (RFP) for a Social Analytics system.

Free

A guide to help you understand how to create successful newsjacks.

Free

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

Free
Understanding Social Media Policies

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

Free

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Free
How to use social media monitoring tools

A guide to help you understand how to use social media monitoring tools.

Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Free

A guide to help you understand the key features of Instagram that are useful to business.

Free
Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

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