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Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.


Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.

This course has 6 video modules that will help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.

A template to identify and track the mobile marketing channels that your competitors are using.


Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.


Our Mobile Marketing Maturity Model was designed to help organizations by providing a road-map for improving their mobile marketing capabilities.

A self-assessment to evaluate your organization's mobile marketing maturity.

A database that provides mobile marketing resources and outlines when and how to use them.


In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

A simple dashboard to define your key metrics and track and report on your results.

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

Use this matrix to obtain information about key Mobile Marketing vendors.

A template to build a business case for an investment in a mobile marketing program.

A charter to document project scope, decision rights, and executive sponsorship.

A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.

A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.

An analysis tool for evaluating each vendor based on key decision-making criteria.

A template to document mobile marketing risks and develop risk mitigation plans.

A template to quickly document the role and responsibilities for this position.

Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.

Building a Mobile Friendly Website

A guide to help you understand the importance of having a mobile friendly website today and how to achieve mobile compatibility.

Understanding Location-Based Advertising

This How-To Guide describes location-based advertising, how it can benefit your organization and suggests a few common location-based advertising strategies.

Use this tool to decide which type of mobile application your organization should focus on developing.

Use our checklist to ensure you are leveraging best practices for your shopper marketing mobile strategy.