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Smart Project: Mobile Marketing

Our Mobile Marketing Smart Project will guide you through the steps to ensure your organization is not left behind with the mobile revolution.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Content Type 
Mobile Marketing Plan Playbook

Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.

This course has 6 video modules that will help you develop a mobile marketing plan that engages the increasing number of mobile users who are interacting with your brand.


Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space.

A template to identify and track the mobile marketing channels that your competitors are using.

Marketing Strategy Framework

Use this mobile marketing framework to define the activities required to successfully create, plan and execute a mobile marketing plan.

Michael Verhey's picture
Michael Verhey

We have now completed our Mobile Marketing Solution Study!

Our Mobile Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Mobile Marketing space. 

The introduction of the iPhone in 2007 and the iPad in 2010 changed everything. Prior to this, the primary benefit of a cell phone was that it was wireless. Then in one (or two) sweeps, the mobile computing device landscape was born.

A self-assessment to evaluate your organization's mobile marketing maturity.

Jerry Rackley
A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many companies...
Jerry Rackley
Here is a free Demand Metric tool to help you find out: . The Demand Metric Mobile Marketing Risk Assessment tool is for organizations...
Mobile Marketing Maturity Model

Our Mobile Marketing Maturity Model was designed to help organizations by providing a road-map for improving their mobile marketing capabilities.

Use this matrix to obtain information about key Mobile Marketing vendors.

A database that provides mobile marketing resources and outlines when and how to use them.


In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

A simple dashboard to define your key metrics and track and report on your results.

mobile marketing tools

A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.

A template to build a business case for an investment in a mobile marketing program.

A charter to document project scope, decision rights, and executive sponsorship.

mobile marketing rfp template

A template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.

A checklist to ensure you have the right infrastructure to implement a mobile marketing program.

A simple, one-page 'scorecard' to demonstrate your objectives, programs, metrics, and timeframes.

An analysis tool for evaluating each vendor based on key decision-making criteria.

Mobile Marketing Risk Assessment

A template to document mobile marketing risks and develop risk mitigation plans.

A template to quickly document the role and responsibilities for this position.

Mobile Marketing Usage Survey

Use this tool to get a better understanding of your employee, customer & target audience behaviors based on habits, interests, level of participation and current involvement across a variety of mobile channels.