Mobile Marketing Maturity Model

Resource Overview

Our Mobile Marketing Maturity Model was designed to help organizations by providing a road-map for improving their mobile marketing capabilities.


Related Resources

Your Problem

You need to understand where your organization sits in the spectrum of Mobile Marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Mobile Marketing Maturity Model is designed to help organizations improve their mobile marketing capabilities by providing a defined road-map. Your next step after reviewing this model is to take the Mobile Marketing Maturity Assessment. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class


Additionally, it evaluates 8 components of Content Marketing, as follows:

  • Orientation
  • Leadership
  • Development Focus
  • Technology & Interoperabiltiy
  • Customer Engagement
  • Budget & Staff
  • Management & Policy
  • Metrics


Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 8 different core components of mobile marketing
  • allows you to understand where your organization's capabilites for mobile marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success