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This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts.
Use this tool to divide your customer base into distinct groups or segments and analyze them based on shared characteristics, behaviors, or needs.
Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans.
Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.
Use this tool to identify and define the decision problem (opportunity) for a market research effort.
Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.
This template will help you test a hypothesis as part of a market research effort.
A tool to help you evaluate potential focus group facilitators (moderators).
Use this tool to evaluate and select the right speaker for an upcoming webinar.
Use this tool to help you measure project performance and progress by scope, schedule and cost.
Use this tool to analyze your website and identify gaps in your capabilities.
A root-cause analysis tool, or "fish-bone diagram", to identify and document potential risks.
A template to document and assess the key messages that are important for your target audience to hear.
A tool to help you select the markets that represent the best opportunity for your organization.
A template to evaluate strengths and weaknesses and associated opportunities and threats.
A calculator to input cost & sales variables and determines break even point and profitability.
A tool to compare the profitability of various products in your portfolio.
An analysis tool to evaluate corporate accounts based on 6 key criteria.
