Partnership Marketing Evaluation Matrix

Resource Overview

A matrix to compare your potential marketing partners.


Related Resources

Your Problem

You need to rate the potential for a marketing partnership among 1-3 possible partner firms.

Our Solution

We created the Partnership Marketing Evaluation Matrix to compare your potential marketing partners. For each parameter, rank your candidates based on the information you have. As every company has different requirements, feel free to change the decision making criteria as you see fit.

Key Benefits

  • simple color-coded format
  • drop down boxes for easy data entry
  • allows weighting for criteria
  • save 2 hours on formatting
  • automatically calculates scores


Estimated Time Required: 2 Hours

Skills Required: Excel (basic)

Microsoft Excel Spreadsheet