B2B Data Management Maturity Model

Resource Overview

Our B2B Data Management Maturity Model was designed to help organizations by providing a road-map for improving their Data Management efforts and capabilities.


Related Resources

Your Problem

Good data management isn’t easy. Data comes from many sources in many formats. It must be acquired, assembled and analyzed to make sound marketing decisions. Then, the data must be made available to customer-facing systems in order to execute those decisions on a one-to-one basis.

You need to understand where your organization sits in the spectrum of B2B Data Management maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our B2B Data Management Maturity Model was designed to help organizations with a roadmap for improving their Data Management capabilities. The model provides 4 stages of organizational maturity, which are:

  1. Basic
  2. Marketing Automation
  3. Integrated Marketing
  4. Customer Management

Want to rate your organization’s B2B Data Management maturity, in terms of CRM usage, with an interactive tool? Download our CRM Maturity Assessment and get started today!

Key Benefits

  • clearly organizes core initiatives
  • allows you to understand where your organization's capabilites stand when it comes to B2B Data Management 
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success