Implementing Effective Marketing Dashboards Best Practices Guide

Executive Summary

This guide provides practical advice on how to implement a marketing dashboard. Measuring marketing performance has become a top priority for almost every organization, yet most do not have a comprehensive system in place. Marketing dashboards provide a high-level snapshot of the most critical metrics that relate to business performance.

Benefits of implementing a Marketing Dashboard include:

• Ability to Measure Marketing Effectiveness/ROI
• Improved Visibility for Senior Management
• Better Allocation of Resources

This guide will define Marketing Dashboards, highlight their benefits, and provide high-level Best Practices for establishing an integrated performance measurement system.

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