Creative Strategy Survey Tool

Resource Overview

This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

Downloads
816

Your Problem

You need to provide your creative department or creative agency partner(s) with a detailed project plan that includes your strategic direction and ideas for creative development that will coincide with your strategy.

Our Solution

We created the Creative Strategy Survey Tool to help you brief your in-house creative department or creative agency partners on your project needs and strategic direction. Each tab within this Microsoft Excel spreadsheet includes questions to evaluate your project and strategy based on the following areas: project definition, audience, competitors & peer organizations, goals, identity & branding, communications, about the company, aesthetic, web specific, and brand dichotomies.  Once you have completed the survey questions within each tab, you will be able to provide your creative department or creative agency partner(s) with a better understanding of your brand and project needs.

Key Benefits

  • provides detailed questionnaries
  • evaluates project needs on a variety of levels
  • enables communication between departments and/or agencies
  • can be customized to suit your needs
  • saves hours on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)