Establishing a Brand Scorecard

Resource Overview

This guide provides practical advice for measuring & improving your brand.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice for measuring & improving your brand.

Read this brief 7-page guide to learn:

  • Brand Management Defined
  • Principles of a Strong Brand
  • What is Brand Equity?
  • Capabilities Required to Measure Brands
  • Establishing a Brand Scorecard


Read this guide to learn how to prepare your organization for effective brand management. Use our tools to develop a Brand Scorecard that demonstrates increased Customer-Base Value.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at to make a content request.