Resource Overview

This eWorkshop will explore what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.

eWorkshop: Creating Brand Loyalists

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eWorkshop Description:

Having satisfied customers is a critical success factor for any business, but customers who are brand loyalists represent the most coveted class of patrons. The business that can make loyalists out of just 5% more of its customers would enjoy, on average, an increase in profit per customer of between 25-100%. Brand loyalty is a certain way of feeling about a brand, and the relational commitment those feelings produce. The dominant emotional driver in these relationships is trust. Brands therefore are really “trustmarks” in the eyes of a brand loyalist.

This eWorkshop explores what Brand Loyalty is, how to measure it and how to put a plan in place to turn more of your customers into Brand Loyalists.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.