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Social Media Policy and Guidelines

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

A template to help you build a business case for an investment in a Social Media program.

Social Media Channel Map

Use this to outline your Social Media strategy by channel and communicate your KPIs.

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Public Relations Plan Playbook

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

Social Media Implementation Checklist

A tool to organize and assign tasks when implementing a Social Media program.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Social Media Metrics Dashboard

Use this to define, track and report on your key Social Media program metrics and KPIs.

Social Media Opportunity Assessment

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Social Media Maturity Assessment

Use this to measure your organization's ability to implement a Social Media Program.

Social Media Specialist Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Manager Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Usage Survey

A survey to get a better understanding of social media use by your employees.

Social Media Risk Assessment

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

Smart Project: Blogging for Business

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Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Public Relations

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Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Social Media Marketing

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Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Smart Program: Blog

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.

 

Smart Program: Social Media

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for posting content to your social media channels.

 

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