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A guide to help you learn more about and build your public relations capabilities.

A checklist to ensure the success of your Pinterest marketing program.

A tool to monitor & compare key metrics of your competitors social media activities.

A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

A template to help you build a business case for an investment in a Social Media program.

Use this to outline your Social Media strategy by channel and communicate your KPIs.

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

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Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

A tool to organize and assign tasks when implementing a Social Media program.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Use this to define, track and report on your key Social Media program metrics and KPIs.

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to measure your organization's ability to implement a Social Media Program.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

A template to quickly document the role and responsibilities for this position.

A template to quickly document the role and responsibilities for this position.

A survey to get a better understanding of social media use by your employees.

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

Blog Strategy

Team
 

Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Social Media Strategy

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Related Resources 

Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Public Relations Strategy

Team
 
Related Resources 

Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

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