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Social Media Policy and Guidelines

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

A template to help you build a business case for an investment in a Social Media program.

Social Media Channel Map

Use this to outline your Social Media strategy by channel and communicate your KPIs.

Free
Public Relations Plan Playbook

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

Social Media Implementation Checklist

A tool to organize and assign tasks when implementing a Social Media program.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Social Media Metrics Dashboard

Use this to define, track and report on your key Social Media program metrics and KPIs.

Social Media Opportunity Assessment

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Social Media Assessment

Use this to measure your organization's ability to implement a Social Media Program.

Social Media Usage Survey

A survey to get a better understanding of social media use by your employees.

Social Media Specialist Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Manager Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Risk Assessment

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

Smart Program: Blog

Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for developing blog posts that engage your target audience.

 

Smart Program: Social Media

Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for posting content to your social media channels.

 

Smart Project: Blogging for Business

Related Resources 

Our Blogging for Business Smart Project will guide you through the steps to set up and maintain a blog that drives engagement and leads for your organization.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Public Relations

Related Resources 

Our Public Relations Smart Project will guide you through the steps to successfully create a modern PR program.  This project plan contains over 40 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Smart Project: Social Media Marketing

Related Resources 

Our Social Media Marketing Smart Project will guide you through the steps to successfully engage your key audiences via social media.  This project plan contains over 60 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Online Community, and Content Marketing).

Phi Schmidt's picture
Expert
Phi Schmidt
Expert

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from it.

John Follett's picture
Expert
John Follett
Expert

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Even though social media are now as common as other communication channels, they play a different role:

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Bloomberg reports how Ryan Air is continuing to ‘adjust practices that had become synonymous with the airline’s notoriously abrasive style’.  Today CEO Michael O’Leary will field questions for a second time on Twitter.  More than 1,500 questions were submitted during O’Leary’s first exchange with customers.

Ryan Air will slash luggage fees and allow a second carry-on bag, offer its mobile app for free and make its web site more user-friendly.

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