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Top Social Media Sites Database

A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.

Social Media Policy and Guidelines

Use this template to help you create reasonable guidelines for online behavior by employees and contractors.

A template to help you build a business case for an investment in a Social Media program.

Social Media Channel Map

Use this to outline your Social Media strategy by channel and communicate your KPIs.

Free
Public Relations Plan Playbook

Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility.

Use this to design a Request for Proposal (RFP) for Social Media Consulting Services.

Social Media Implementation Checklist

A tool to organize and assign tasks when implementing a Social Media program.

A template to document your objectives, initiatives, measures and targets for Social Media for the next 12-18 months.

Social Media Metrics Dashboard

Use this to define, track and report on your key Social Media program metrics and KPIs.

Social Media Opportunity Assessment

Use this to identify social media opportunities in sales, marketing, and customer service.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Social Media Assessment

Use this to measure your organization's ability to implement a Social Media Program.

Social Media Usage Survey

A survey to get a better understanding of social media use by your employees.

Social Media Specialist Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Manager Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Risk Assessment

A template to document risks, assess their impact and probability, and develop risk mitigation plans.

Phi Schmidt's picture
Expert
Phi Schmidt
Expert

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from it.

John Follett's picture
Expert
John Follett
Expert

Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.

 

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Even though social media are now as common as other communication channels, they play a different role:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Traditional forms of online advertising such as Pay Per Click campaigns, social ads, content marketing and sponsored blog posts are beginning to be less effective.

So what’s the alternative? Native advertising:

“By matching advertorial to content, the hope is the increased relevance to the viewer results in the desired action for that ad. For example, let’s say you’re a fan of Ford vehicles. You visit a site like Jalopnik and, while reading about the new Ford F-150, you see an accompanying ad for tonneau covers, or tire pressure monitoring hardware.

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Bloomberg reports how Ryan Air is continuing to ‘adjust practices that had become synonymous with the airline’s notoriously abrasive style’.  Today CEO Michael O’Leary will field questions for a second time on Twitter.  More than 1,500 questions were submitted during O’Leary’s first exchange with customers.

Ryan Air will slash luggage fees and allow a second carry-on bag, offer its mobile app for free and make its web site more user-friendly.

Adrian Hargreaves's picture
Expert
Adrian Hargreaves
Expert

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service from mobile devices next year, up from 38 percent today.

The article mentions how in the light of this research, LinkedIn is updating the design of its applications as well as adding a feature that integrates with Apple’s mobile email programme.

A key insight is that members who use LinkedIn’s mobile site and apps are more than twice as active as those who only visit from personal computers.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar
70% of organizations don't know what kind of ROI their social media efforts are delivering   Almost one-third don't know how much of their revenue was influenced by social media   Almost three-fourths of executives use social media insights and intelligence to influence their decision-making  

 

Kristen Maida's picture
Expert
Kristen Maida
Expert

We are thrilled to share some great news with our community - Demand Metric was among the top 1% of content viewed on Slideshare in 2013!  

And we couldn't done it without all of you.  Our members and community are the core reason our content is rapidly being viewed & shared across the Internet.  We thank you all for the support over the past year as we continue to learn and grow our business!

To view the awesome infographic of Demand Metric's Slideshare stats for 2013, click here.

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