Building Successful PR Campaigns

Resource Overview

A guide to help you learn more about and build your public relations capabilities.


Related Resources

Executive Summary

Building successful Public Relations (PR) campaigns is essential for Marketing Directors in mid-sized enterprises.

Managing budgets and resources for PR can be difficult, especially when there is no clear understanding of the value, function, or tools that you may need to procure.

This very concise guide will:

  • Define Public Relation
  • Outline typical PR activities
  • Differentiate PR from Advertising
  • Illustrate various PR elements
  • Provide PR Best Practice
  • Help you select the right PR tools


Although PR agencies will tell you that the PR function is too difficult to manage internally, having the right strategy, tools, and knowledge, will save you money and further develop your marketing skill set.

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