Filter by Topic

Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

Track and measure the results of your video marketing program with this dashboard.

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Selecting Content Types for Video

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

Use this database to document the details of each video in your program and track your videos by content type.

Evaluate and prioritize the topics for your individual videos or groupings of videos with this tool.

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Use this schedule to track all of the tasks associated with a video production initiative.

Document the responsibilities and job requirements for a video marketing manager within your organization.

Use this budget template to set and track your video marketing budgets.

Enhancing Content with Video Marketing

This How-To Guide discusses why Video Marketing is one of the most effective forms of Content Marketing, shares the benefits of Video Marketing, and introduces actionable items to get started on your Video Marketing program.

Use our Video Marketing Business Case to provide senior management with a use case for a video marketing program in your organization.

Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.

Use this project plan to outline the key components of your video marketing program to steer the direction of your project.

Utilize our Video Marketing Maturity Assessment to assess your organization's current Video Marketing capabilities.

Creating Successful Online Videos

If you give people a choice between watching a short instructional video and reading a manual, most will choose the video. Read this guide to help you understand the importance of online videos and how to create your own for your business.

A form to obtain legal consent to the use images taken by a photographer or a third party.

Video Workflow


Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for creating video content.


Video Marketing Strategy

Related Resources 

Our Video Marketing Smart Project will guide you through the steps to successfully build a world-class video marketing program that engages your prospects, customers and internal staff.  This project plan contains over 30 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Marketing Communications, Lead Generation, and Content Marketing).