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Use this tool to create a 2017 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

Webinar Program Playbook

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

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Use this webinar program framework to define the activities required to successfully create, plan and execute a webinar program.


 In this webinar, Mark Bornstein, Senior Director of Content Marketing at ON24, will share 7 tips for increasing the effectiveness of your webinar promotions, resulting in higher registration and attendance.


Matthew Ley shares some insights on how to map your Webinar Content so that you can accelerate prospects through the buying cycle.


In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.


Join Mark Bornstein, VP of Corporate Marketing at ON24, as he will highlight benchmark data on webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times and on-demand webinar viewing habits.


John and Matt will be discussing how marketers are teaming up with sales leadership, L&D and other cross-functional teams to better enable sales forces using Webinars and virtual engagement tools. 


Mark Bornstein, VP of Content Marketing at ON24, and John Follett, CMO at Demand Metric will join forces to share best practices for optimizing your webinar programs to get the best possible leads.


We have received an influx of questions from the Demand Metric community; marketers just like you who want actionable advice on how to run more effective webinars.

Use this tool to create a 2018 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

This course has 5 video modules that will help you help you develop a comprehensive webinar program.

Top 5 Barriers to World-Class Digital Marketing

Digital marketing is changing fast. If your marketing department can't adapt quickly to the changes then your customers will find you obsolete and irrelevant. This webinar reveals five common barriers to building world-class digital marketing.

Anatomy of a Great Webinar

Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.


Read this guide to learn the basic principles of event marketing.


This eWorkshop will consider the typical sales cycle and share insights on how to produce webinars specifically designed to help move prospects through each phase faster.


Read this guide to learn how to successfully execute an event marketing plan.

Create great presentations webinar

This eWorkshop will present practical advice for creating and delivering great presentations.

Competitive Webinar Tracking Tool

A tool to monitor & compare key metrics of your competitors webinar activities.

Webinar Plan Template

Use this template to help you develop a plan to fully exploit webinars as a sales, marketing and support channel.

Webinar Evaluation Template

A framework to measure completed webinars based on 8 key aspects.

Webinar Project Management Tool

Use this tool to communicate project status with stakeholders and management.

Webinar Topic Mapping Tool

You need to document and map "Webinar Topics" to each of your buyer personas based on their stage in the buying cycle.

Web Conferencing Vendor Evaluation Tool

You need to compare web conferencing vendors.

Webinar Execution Checklist Template

Use this tool to ensure the successful execution of an upcoming webinar.