eWorkshop: Streamlining the Sales Cycle with Webinars

eWorkshop Description:

Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.

This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:

• What a webinar might look like in each phase
• Mapping webinar topics based on existing customer personas
• Examples of B2B companies using these tactics successfully

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.

About the Sponsor:

From small virtual meetings to large web events, ReadyTalk provides audio and web conferencing services that are affordable and easy to use, so you can focus on the substance of the meeting, not the technology behind it. And, when you do call us with a question, afterwards we want you to hang up the phone and say, “Wow, that was good customer service” and tell someone else.