eWorkshop: Using Webinars for Engagement-Based Marketing

Resource Overview

In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.

 

eWorkshop Description:

Perhaps one of the biggest challenges that marketers face when building a digital strategy is finding “human” ways to connect with their target audience. There are many digital channels that help us to reach our prospects but very few that enable us to engage directly with them.

In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.

This presentation will cover:

  • Building interactive webinars
  • Integrating social media into the webinar experience
  • Increasing marketing touches in a single event
  • Measuring audience behavior
     

About the Presenter

Mark Bornstein - VP of Content Marketing, ON24

As senior director of content marketing for ON24, Mark Bornstein manages content strategy and marketing communications to support webinars and virtual events.