Search results

Email Marketing Maturity Model

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.


Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.

Use this matrix to obtain information about key vendors in the Email Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.


In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

B2B Email marketing benchmarking report study and webinar

This eWorkshop presents key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.

Email Marketing Best Practices Tips and tricks 2013

This eWorkshop will present email marketing best practices, tips and tricks for 2013.


This guide provides advice on how to build permission-based email marketing lists.


This guide provides practical advice for building effective email marketing campaigns.

Use this template to compare email marketing solutions.

Use this tool to calculate results for email marketing campaigns.

Smart Program: Email

Related Resources 

Use this SmartFlow as a starting point, or customize it to align with your existing process, to create a repeatable workflow that ensures you get consistent results with your email marketing efforts.