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Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

Use this matrix to obtain information about key vendors in the Email Marketing technology space.

Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.

Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.

In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Free
Email Marketing Best Practices Tips and tricks 2013

This eWorkshop will present email marketing best practices, tips and tricks for 2013.

Free
B2B Email marketing benchmarking report study and webinar

This eWorkshop presents key findings from this recently concluded study by sharing the results and providing some high-level recommendations about how to mitigate these barriers to email marketing success.

This guide provides advice on how to build permission-based email marketing lists.

This guide provides practical advice for building effective email marketing campaigns.

Use this template to compare email marketing solutions.

Use this tool to calculate results for email marketing campaigns.

Phi Schmidt's picture
Expert
Phi Schmidt
Expert

Email Marketing is still one of the most important vechiles for getting a return-on-investment from your list of leads, buyers and partners. We have had requests to build a full toolkit and video course to help our members leverage modern email marketing best practices.

Wes Grasty's picture
Advisor
Wes Grasty
Advisor

We have a parent company and about a dozen companies under that umbrella that sell different products and services, but to the same core customer.  Most of the products and services are applicable to that customer sometime during their lifecycle.  Currently, we are building email lists in a siloed fashion for each company; however, we need to be able to introduce/cross-sell our different product and services that would be relevant to that customer at those different stages.

Jerry Rackley's picture
Expert
Jerry Rackley
Expert

Last week, I hosted a webinar on B2B email marketing, to share the results of our recent study on this topic.  The recorded broadcast is now available for viewing.

During the session, one of our attendees asked about the best times and days to send promotional emails.  I found a very helpful article and graphic addressing this very question, and I wanted to share it with the community:

http://www.b2bmarketing.net/news/archive/email-news-96-emails-campaigns-...

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Email expert Laura Atkins provides great tips on how to ensure your email hits the inbox.

1. Know your AudienceIf you know your audience you can create an engaging email marketing campaign filled with content tailored to that audience. Does your audience prefer playful or information dense emails? Finding out what works best for your audience is a worthwhile investment.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

In a recent study Return Path set out to answer this question by analyzing the variety of email practices employed by brands, and comparing them against the performance of brands not employing those practices.

Some interesting findings from the study:

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

A recent Demand Metric Benchmark Study, sponsored by Social 123 revealed that email continues to be the top B2B marketing channel, outranking social media and word of mouth.  

During this free eWorkshop, Chief Analyst Jerry Rackley will share the results from this recently concluded study and provide recommendations for email marketing success.

August 1st @ 2:00 pm ET

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We have just finished collecting responses from close to 500 marketers on their use of B2B email marketing. Stay tuned for the benchmark report that will be published in the next two weeks.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Did you know that 50% or more of emails are read on a mobile device? That’s a big number! In order to remain a savvy marketer it’s important to ensure that your emails & landing pages are mobile friendly. 

Here are a few tips to help you do this effectively:

Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

We just finished up collecting data from close to 500 marketers on the state of B2B Email Marketing. We are analyzing the results now and will have the benchmarking report published by late July or early August.  Stay tuned!