Email Marketing Maturity Model

Resource Overview

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of Email Marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Additionally, it evaluates 8 components of Email Marketing, as follows:

  • Orientation
  • Leadership
  • Tools & Platforms
  • Lead Generation
  • Content Marketing
  • Cross-Channel Marketing
  • Budget & Staff
  • Metrics

 

Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 8 different core components of Demand Generation
  • allows you to understand where your organization's capabilites for Demand Generation stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success