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Account Based Marketing (ABM) Consortium Report - 2017

During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.

eWorkshop: Funnel Flow Benchmarking Study - 2017

This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.

CRM Maturity Map

Use this tool to visually depict your CRM process maturity across Marketing, Sales, Customer & Field Service, Analytics, Infrastructure, and E-Commerce/Web.

Use this CRM playbook to define the activities required to successfully create, plan and execute a CRM program.

This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.

Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Use this matrix to obtain info about key CRM vendors.

Customer Profile Template

Use this to create fictional personas for the key audiences you intend to target.


In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

CRM Program Methodology

Follow this simple, step-by-step, methodology to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.

Customer Experience Management Assessment

Use this tool to analyze customer experience management (CEM) maturity in your organization.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

CRM Project Schedule

Use this tool to create a work breakdown structure for an upcoming CRM system implementation project.

CRM Requirements Roadmap

A tool to help you define Marketing, Sales, Customer Support and Partner Relations functions, map your current process or systems for those functions, and plan for integration with your CRM system over a 1-3 year period.

CRM Project Charter

Our CRM Project Charter establishes a clear project scope, decision rights, and executive sponsorship for a CRM project.

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

A guide to help you evaluate if a hosted CRM is right for your mid-sized business.

A guide to help you increase profitability by documenting all of your sales call opportunities.

A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

CRM templates

A guide to help you evaluate if you company is ready to begin a CRM initiative.

A guide to help you understand and develop a customer-centric point of view in your company.

This guide provides practical advice for adopting a customer-centric business strategy.

Use this tool to report sales call results.