The State of Digital Asset Management 2020

Resource Overview

Demand Metric and Brandfolder asked 3,400+ marketers and creatives how they store, organize, manage, create, distribute, optimize, and analyze their digital assets.

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Introduction

Demand Metric and Brandfolder recently asked 3,400+ marketers and creatives how they store, organize, manage, create, distribute, optimize, and analyze their digital assets.

The survey results did not paint a pretty picture.

A shocking number of study participants acknowledge that they are not satisfied with how their team manages their digital assets and waste money creating unused assets.

This report will share insights from our research study and provide best practices gleaned from top-performing mid-market and enterprise organizations.

 

Table of Contents

  • Research Highlights
  • Digital Asset Management Challenges
  • How DAM Users Stand Out From The Crowd
  • The Impact of DAM
  • Action Plan
  • Appendix

 

Methodology

This inaugural Digital Asset Management survey was administered online from October 25, 2019, through March 20, 2020. At the time of this report’s publication, over 3434 responses are in the sample, 432 of which were qualified and complete enough for inclusion in the analysis. Only valid or correlated findings are shared in this report.

The representativeness of this study’s results depends on the similarity of the sample to environments in which this survey data is used for comparison or guidance.