Startup Concept Document

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Use this Startup Concept Document to document your new business idea.  

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Use this Startup Concept Document to document your new business idea.  All new business models and ideas are based on a set of initial assumptions that need to be proven correct in order for the business to succeed.  This 30-page template will help you organize your thinking and document assumptions for:

  • Market Size & Type
  • Value Proposition
  • Customer Segments
  • Channels
  • Competition
  • Pricing Customer Growth
  • Key Resources
  • Partners
  • Revenue & Cost Metrics

The concepts in this template are derived from best practices outlined in the book written by founders of the lean startup movement, Steve Blank and Bob Dorf, “The Startup Owner’s Manual Vol.1 – The Step-by-Step Guide for Building a Great Company", published by K and S Ranch Inc.  For additional context and examples, read this book before starting.