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Dashboard Readiness Assessment
This Dashboard Readiness Assessment will help you determine your readiness for creating a dashboard for your business.
Analytical Marketing Tools & Techniques
A guide to help you utilize analytical marketing tools & techniques and implement marketing dashboards into your department.
Free Web Analytics from Google
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
Value of Using Big Data
A guide to help you understand the value of using big data.
eWorkshop: Learning to Love Analytics
This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.
eWorkshop: Marketing Analytics in a Week
In this free, one-hour workshop, you will learn the 5-Step approach to quickly executing marketing analytics projects.
Marketing Attribution
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Infographic: Big Data and Marketing
This infographic provides statistics and best practices for content marketing.