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Use the Crisis Communications Team Roles Matrix to assign key roles and responsibilities to your team.

Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.

This course has 6 video modules that will help you develop a comprehensive public relations strategy & plan.

Use this matrix to obtain information about key vendors that provide Public Relations solutions.

Use this tool to help you design an RFP for a Public Relations system.

Use this evaluation to compare Public Relations vendor solutions based on your requirements.


Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.


Our Public Relations Maturity Model was designed to help organizations by providing a road-map for improving their PR efforts and capabilities.

Driving SEO with Press Releases

This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

Analyzing Competitive Ad vs. PR Spending

A guide to help you track & analyze your ad & PR spending.


A guide to help you learn more about and build your public relations capabilities.


This eWorkshop will cover why having a PR plan is important and how to go about creating one.


Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Use this to assess, score & compare PR agencies during the selection process.

A template to help you design a Request for Proposal (RFP) for PR agency selection.

Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

A template to document and assess the key messages that are important for your target audience to hear.

A checklist to help you assemble an up-to-date Press Kit.

A budget template thats detail the expected costs for your PR program and generates charts.

A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.

A template to quickly document the role and responsibilities for this position.

A template to create a properly formatted Press Release.

A self-assessment to rate your capabilities across 6 key success drivers.

A simple dashboard to define your key metrics and track and report on your results.