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Marketing Strategy Framework

Use this marketing strategy framework to define the activities required to successfully create, plan and execute a marketing strategy plan.

The Definitive Shopper Marketing Guide

In this guide, you will discover a distilled best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

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Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

Marketing Strategy Playbook

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

A marketing plan presentation template consisting of seven stages.

eWorkshop: ABM, A Look Around The Corner

Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.

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Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face.


In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Video Marketing Maturity Model

Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.


In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.


In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

Our 2014 Marketing Outlook Study examines our highlights from 2013 as well as our analysts' predictions for what is to come in 2014.

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Use this tool to determine your company's customer lifetime value considering the following factors: Retention Rate, Referral Rate, Interest Rate, # Orders, Average Order Size, Risk Factor, Acquisition Cost, Marketing Cost and Incentives. This tool will automatically calculate the following: Total Customers, Annual Revenue, Costs, Net Revenue, NPV Revenue and Lifetime Value.

Marketing Attribution

This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.

Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Marketing & Sales Alignment: Insights & Best Practices

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Business Expertise to Drive Sales

This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.

Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

Sales and Marketing Alignment Webinar

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Integrated Demand Generation

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

A self-assessment tool to see if your organization has a 'world-class' marketing department.

5 questions the cmo needs to ask the ceo

This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.