In this report, Demand Metric, in partnership with Lucidpress, took the beliefs about the impact and value of brand consistency and explored them more deeply.
Use this template to outline, summarize, communicate and track your overall shopper marketing plan.
Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.
Use this shopper marketing playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.
Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.
Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.
In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.
Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Our 2014 Marketing Outlook Study examines our highlights from 2013 as well as our analysts' predictions for what is to come in 2014.
You need to determine your company's customer lifetime value (CLV).
This How-To Guide will explain marketing attribution, review various marketing attribution models, discuss when it makes sense to use it, and conclude with an action plan for implementing marketing attribution.
This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
This eWorkshop will provide you with strategies to set yourself apart from competitors, including Google results and highlight your unique and valuable expertise.
Read this how-to guide to help you strategize for the resurgence of Myspace.
This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.
This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.
Use this tool to evaluate how you can optimize your marketing funnel.
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
A guide to help you understand the Revenue Marketing journey.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
Use this tool if you're a Nonprofit and want evaluate your marketing program maturity.
A guide to help you prepare for measuring marketing performance in your department.
This eWorkshop will present a methodology for developing an effective Marketing Strategy, presenting a process that includes understanding core values, vision and market situation before determining objectives and developing strategy.