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The State and Impact of Content Consistency Video Infographic

This video infographic provides statistics and best practices for content consistency.

eWorkshop: Trends in Personalization 2017

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

This template has been designed to assist user experience design (UX) testing for web and app development, with the purpose of improving the usability of any website or application.

Use our UX testing process template to establish a step-by-step process routine to be used duirng your usability testing for website and app development.

eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.


This webinar will share important data from the content consistency study including content’s importance, role and impact on the customer buying journey. Join us to explore the depth of the sales content problem and to get benchmark data and insights for improvement.

Brand Consistency Benchmark Report

In this report, Demand Metric, in partnership with Lucidpress, took the beliefs about the impact and value of brand consistency and explored them more deeply. 


This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

A benchmark report on content personalization trends and best practices.

Read this How-To Guide outlines to learn what Data Enhancement is and how Data Enhancement can benefit your organization.


In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.


Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.

Customer Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

Customer Journey Map

Use this tool to visually depict the customer journey across 5 phases: Discovery/Research, Evaluation/Comparison, Decision/Purchase, Implementation, and Support/Renew.


Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

A framework to help you organize your Customer Engagement efforts.

In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Read this how-to guide to learn how to use journey maps to develop a better content strategy.

Customer Experience Management Assessment

Use this tool to analyze customer experience management (CEM) maturity in your organization.

Website Usage Survey Template

A survey to get a better understanding of website usage.

A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.