eWorkshop: Trends in Personalization 2017

eWorkshop Description:

Personalization has quickly become a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts?

Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

In this live webinar you will discover:

• Why personalization works
• How to personalize your content
• Trends in personalization
• Key benefits of implementing personalization strategies 
• Investment plans and success factors

 

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Paula Crerar - Vice President, Evergage

Paula is VP of content marketing and programs at Evergage, responsible for driving thought leadership, brand awareness and conversions. She has 25 years of experience developing and managing content marketing and go-to-market strategies at leading tech firms including Brainshark, Salary.com Dragon Systems and Lotus Development. Paula earned an MBA from Babson College and a BS in management from Boston College.