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eWorkshop: The State of Email Marketing 2019

Email remains one of the most important marketing channels. Join John Follett, Co-Founder of Demand Metric, and Tom Sather, Sr. Director of Research at Validity, as they discuss the results of our 2019  State of Email Marketing Benchmark Study. 

Free
The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

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The State of Email Marketing Infographic 2019

The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). 

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The State of Email Marketing

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. 

Linking Content to Revenue in Consulting Firms

Demand Metric recently partnered with Seismic to better understand how Consulting firms utilize technology to improve the collaboration between business development and marketing, and the results are in!

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Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

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Linking Content to Revenue in Consulting

Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.

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The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. Join us as we share insights from our recent research study on AI and provide practical advice about how to better utilize emerging technology.

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The State of Artificial Intelligence in Marketing Infographic

Despite 75% of study participants saying they “understand” how Artifical Intelligence (AI) can impact sales and marketing, less than 1 in 5 organizations are actually using AI.

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Artificial Intelligence in Marketing

Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

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Eliminating Friction in the Funnel Video Infographic

Marketers aspire to have a funnel that is a well-oiled machine. The reality, however, is that few marketers have funnels that perform flawlessly even some of the time. 

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Eliminating Friction in the Marketing Funnel

In this webinar, we will reveal the secrets of creating a frictionless funnel that will help you improve the flow of leads and generate more revenue.

Free
Eliminating Friction in the Marketing Funnel Infographic

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

Free

To understand the current state of the marketing funnel, GetResponse and Demand Metric partnered to research how much friction is in today’s marketing funnel, and where it most commonly appears.

Free

Join Jerry Rackley, Chief Analyst at Demand Metric, and Daniel Gaugler, CMO at PFL, as they share benchmarks and insights on multichannel campaign effectiveness.

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Multichannel Marketing and Direct Mail Infographic

Just over half of this study’s participants include direct mail in their multichannel campaigns and 80 percent of them report that direct mail improves multichannel campaign performance. 

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Study results show that when direct mail is deployed as an integrated component of multichannel campaigns, the results are impressive.

The Definitive Guide to Influencer Marketing

In this guide, you will discover a distilled best practice approach to Influencer Marketing that will supercharge your strategy and help you conquer influencer marketing.

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Influencer Marketing Playbook

Use this step-by-step planning methodology and set of 12 premium tools and templates to create a streamlined approach to influencer marketing campaign execution and measurement.

Free

Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

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Use this online community framework to define the activities required to successfully create, plan and execute an online community plan.

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Use this marketing communication framework to define the activities required to successfully create, plan and execute a marketing communication plan.

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Use this market research framework to define the activities required to successfully create, plan and execute a market research plan.

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