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This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.
A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.
A guide to help you understand the key features of Google+ that are useful to business
A guide to help you learn how to generate leads by providing on-demand webcasts.
A guide to help you plan a campaign for city tours and collect leads from those tours.
A guide to help you learn the key characteristics of a solid advertising concept.
A guide to help you align your sales & marketing functions to improve lead nurturing.
This guide provides practical advice for implementing a Marketing Automation strategy.
This guide provides advice on how to build permission-based email marketing lists.
This guide provides practical advice for building effective email marketing campaigns.
A guide for implementing an effective lead generation & marketing automation program.