Assess Advertising Concept Effectiveness

Resource Overview

A guide to help you learn the key characteristics of a solid advertising concept.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice to help you learn about the key characteristics needed to create a solid advertising concept and what makes an advertising concept effective.

Read this brief 2-page guide to learn: 

  • Why A Good Portion of Advertisements Are Not Effective
  • What Makes an Advertisement Effective
  • The Key Characteristics of a Solid Advertising Concept
  • Action Plan for Creating an Effective Advertisement
  • Use our Advertisement Evaluation Matrix to Analyze Your Ad


Read this report to learn the key characteristics necessary for an effective advertisment and how to create a solid ad for next campaign. Use our Advertisement Evaluation Matrix to evaluate the characteristics of your advertisements.

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