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Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
A guide to help you understand the Revenue Marketing journey.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
A guide to help you prepare for measuring marketing performance in your department.
A guide to help you understand what Google Analytics are and how they could be beneficial to your organization.
A guide to help you analyze the return on investment (ROI) for online advertising campaigns.
A guide to help you develop a marketing analytics process within your company.
A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.
A guide to help you track & analyze your ad & PR spending.
This guide provides practical advice for executing and measuring trade promotion campaigns.
This guide provides practical advice for measuring & improving your brand.
This guide provides practical advice on how to implement a marketing dashboard.