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Use this product marketing framework to define the activities required to successfully create, plan and execute a product marketing plan.
Read this guide to learn how to conduct a successful product launch.
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.
This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.
A guide to help you align your sales & marketing functions to improve lead nurturing.
This eWorkshop will cover what Case Studies are, how to create them and what to do with them.
This guide provides practical advice for launching a podcasting program.
This eWorkshop will cover how to develop an effective product marketing plan.