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"Real-Time" Giving from Westjet - A Christmas...
In the spirit of the season, WestJet vice-president of communications Richard Bartrem has agreed to donate flights to the Ronald McDonald Charities
[Infographic] Beginner's Guide to Google+
Google+ launched in 2011 and in just two years it has an active user base of 235 million; establishing itself as the second-largest social networki
Digital Marketing Landscape Benchmarking Survey
The digital aspect of marketing continues to grow, and in fact, all marketing is digital for many organizations today.
How Effective is Your Sales Enablement Vendor?
Sales Enablement is a hot topic today as more marketing and sales organizationsinvest in tools, technologies and vendor partnerships to improve sal
Apple buys social-analytic company Topsy for $200M
According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million.
[Infographic] Marketing Automation as a Sales &...
Is marketing automation a sales tool, a marketing tool or both?
The Modern Marketing Organization
Really good insight document produced by Clare Price https://www.deman
Complex enterprise sales and accurate reporting on leads
One of the challenges that I've encountered is that we sell into large enterprise accounts where there are multiple decision makers and influencers
Tesco chairman says customer experience is paramount after...
When the power of social media impacts the boardroom. Here's the story...
Google Shopping's 34% Premium - FT Survey
The Financial Times reports that anyone in the US shopping from product showcases that appear at the top of Google’s search results are likely to b