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Social Media Marketing: Investment and Returns (Benchmark...

Social Media Marketing: Investment and Returns (Benchmark...

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on techno

Account Based Marketing (ABM) Methodology, Toolkit, and...

Account Based Marketing (ABM) Methodology, Toolkit, and...

For those that are using it, ABM is more than just a marketing strategy du-jour; it has become the tour-de-force of their marketing plan.

Lifecycle Marketing Research Report

Lifecycle Marketing Research Report

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc

Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Crowd Sourced and Self-Serve Support Benchmark Study

Crowd Sourced and Self-Serve Support Benchmark Study

This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
 

2016 State of Digital Marketing in Associations (Benchmark...

2016 State of Digital Marketing in Associations (Benchmark...

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a stat

New DM University Training Course Ideas - Input Needed!

New DM University Training Course Ideas - Input Needed!

We are planning to develop a number of new training courses in the coming months.  Following is a list of ideas we have come up with so far.

Sponsorship Selection Methodology

Sponsorship Selection Methodology

We've had a request to build a 'Sponsorship Selection Methodology'  to help marketers who get requests for sponsorships for events, conferences and

How do I cancel my account

How do I cancel my account

what are the instructions to cancel out my account?

Email Marketing Strategy for multiple businesses

Email Marketing Strategy for multiple businesses

We have a parent company and about a dozen companies under that umbrella that sell different products and services, but to the same core customer.

Looking for a statistic that supports using a call center...

Looking for a statistic that supports using a call center...

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