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How do I find the original source for the drop down list on...

How do I find the original source for the drop down list on...

Looking to Hear From You!

Looking to Hear From You!

Are there any specific topics within the Marketing function that you don't see covered on our site?

Current State of Sales & Marketing Funnels (Benchmark...

Current State of Sales & Marketing Funnels (Benchmark...

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel.

Export & International Marketing

Export & International Marketing

We've been asked to build materials for export and international marketing.

New DM University Training Course Ideas - Input Needed!

New DM University Training Course Ideas - Input Needed!

We are planning to develop a number of new training courses in the coming months.  Following is a list of ideas we have come up with so far.

Content Consistency Impact Benchmark Report

Content Consistency Impact Benchmark Report

This study's goal is to understand how consistently sales and marketing content is delivered through multiple channels and touch points, and when f

Social Media Marketing: Investment and Returns (Benchmark...

Social Media Marketing: Investment and Returns (Benchmark...

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on techno

Account Based Marketing (ABM) Methodology, Toolkit, and...

Account Based Marketing (ABM) Methodology, Toolkit, and...

For those that are using it, ABM is more than just a marketing strategy du-jour; it has become the tour-de-force of their marketing plan.

Lifecycle Marketing Research Report

Lifecycle Marketing Research Report

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc

Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Crowd Sourced and Self-Serve Support Benchmark Study

Crowd Sourced and Self-Serve Support Benchmark Study

This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
 

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