Apple buys social-analytic company Topsy for $200M

Lauren Follett's picture
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Lauren Follett
Rockstar
Lauren Follett wrote:

According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million. Topsy obtains data from Twitter, and uses it to track & analyze consumer behaviour, and measure the popularity of particular items & topics. 

What do you think of this recent acquisition? Is this move by Apple a way to stay on top of what consumers want? Is it a response to Apple's recent drop in share price?

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