Resource Overview

Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing.

eWorkshop: ABM, A Look Around The Corner

 

eWorkshop Description:

If 2015 and 2016 were about adoption and crafting best practices for Account-Based Marketing, what will 2017 represent?

Join 5 C-Level execs from around the world as we leverage learning from literally thousands of ABM programs to help define the next stage of Account-Based Marketing. 

  • What are the areas of focus?
  • Where should we place our investments?
  • What mistakes of the past can we learn from?
  • ​And, what successes should we seek to scale?
     

About the Moderator

Mark Ogne, EVP Demand Metric and founder of the ABM Consortium

Mark is a serial CMO with senior marketing positions at Acxiom, Kefta, RingCentral and NewzSocial.  Under his leadership, two organizations have had successful exits (IPO/Acquisition) including a ecommerce startup he built into a $150M business. Mark is very active in the marketing community and has served on various industry boards with organizations like Forrester, DMA and IAC. 
 

About the Thought Leaders

Christopher Engman, CEO - Vendemore

Christopher has a strong domain expertise in the combination marketing/sales and software. Over the last 16 years he has been working non stop with marketing and sales software solutions and has founded, invested in or cofounded several working and growing software companies.

James Regan, Co-Founder & CMO - MRP

James Regan is CMO of Market Resource Partners, a provider of end-to-end marketing and sales software and services. Jim is responsible for keeping MRP on the cutting edge of marketing services and works on the architecture and execution of MRP’s internal marketing efforts. 

Stephanie Kidder, CMO - Azalead

Stephanie is CMO of Azalead Software. She is a proven leader in managing successful e-commerce and marketing activities for international companies in the IT sector. 

Srihari Kumar, CEO - ZenIQ

Srihari is the CEO & Founder of ZenIQ which delivers ABM Recipes to orchestrate Account Based Marketing. He was also founder of Captora, CallidusCloud and Yodlee.