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Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.

A matrix to rate and compare tradeshows based on weighted criteria.

Use this to organize important information for all of your conference attendees.

A customizable checklist to help you prepare for managing a company conference.

Use this template to keep track of your conference costs.

Use this template to measure the return on investment for trade shows.

A tool to track all the tradeshows you attend, monitor your budget and calculate ROI.

An agenda with a checklist of activities and timelines to keep you on schedule at your event.

A matrix to help you compare potential venue options based on your event's requirements.

A survey to evaluate the quality of conferences or events you attend.

A checklist to evaluate tradeshows and your competitors' presence.

A policy template to outline standards for acceptable staff behavior.

A template to assist you with documenting interactions that take place during tradeshows.

A template to quickly document the role and responsibilities for this position.

A template to create a Request for Proposal (RFP) for Event Management Services.

A checklist to help organize event planning activities before, during, and after the event.

Tradeshow Sponsorship

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Use this Smart Program as a starting point, or customize it to align with your existing process, to create a repeatable workflow for attending and sponsoring events.

 

Event Marketing Strategy

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Our Event Marketing Smart Project will guide you through the steps to create an engaging events program.  This project plan contains over 25 resources including training courses, playbooks, frameworks, how-to guides, tools, templates, and webinars.

Webinar Strategy

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Related Resources 

Our Webinar Program Smart Project will guide you through the steps to successfully build a thriving webinar program that engages your prospects, customers and internal staff.  This project plan contains over 50 resources including how-to guides, tools, templates, webinars, and related playbook & toolkits (Event Marketing, Lead Generation, Product Marketing, Marketing Communications, and Content Marketing).

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