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Event Marketing Plan Playbook

Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Event Marketing 2.0

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Fundamentals of Event Marketing

Read this guide to learn the basic principles of event marketing.

Use this tool to briefly outline your event marketing strategy.

Use this tool to measure your organization's event marketing capabilities.

Use this tool to define, track and report on your event marketing metrics.


This eWorkshop will consider the typical sales cycle and share insights on how to produce webinars specifically designed to help move prospects through each phase faster.

Executing an Event Marketing Plan

Read this guide to learn how to successfully execute an event marketing plan.

Create great presentations webinar

This eWorkshop will present practical advice for creating and delivering great presentations.

Events Database Template 2013

Use the events database to keep track of all important events.

Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.

Tradeshow Evaluation Matrix

A matrix to rate and compare tradeshows based on weighted criteria.

Conference Management Database

Use this to organize important information for all of your conference attendees.

A customizable checklist to help you prepare for managing a company conference.

Use this template to keep track of your conference costs.

Tradeshow ROI Calculator

Use this template to measure the return on investment for trade shows.

Tradeshow Program ROI Calculator

A tool to track all the tradeshows you attend, monitor your budget and calculate ROI.

An agenda with a checklist of activities and timelines to keep you on schedule at your event.

A matrix to help you compare potential venue options based on your event's requirements.

A checklist to evaluate tradeshows and your competitors' presence.

Post Conference Survey

A survey to evaluate the quality of conferences or events you attend.

A policy template to outline standards for acceptable staff behavior.

A template to assist you with documenting interactions that take place during tradeshows.

A template to quickly document the role and responsibilities for this position.