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Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

Free

Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Events Database 2020

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2020.

Free
The State of Trade Show Marketing ROI

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI).

Free
The State of Trade Show Marketing Infographic

This infographic provides statistics and best practices for the state of trade show marketing.

Free
The Secret to Trade Show ROI

This video infographic provides statistics and best practices for trade show marketing and ROI.

Free

This webinar highlights the ways in which pre-show collaboration between sales and marketing impacts return on investment (ROI), with insights from the “Trade Show Marketing” benchmark report.

Free

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2019.

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2018.

Free

From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

Free

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Use this tool to help you design a Request for Proposal (RFP) for an Online Event Marketing platform.

Use this matrix to obtain information about key vendors in the Online Event Marketing technology space.

Use this matrix to compare Online Event Marketing platforms based on your requirements.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

This course has 6 video modules that will help you develop and execute an event marketing plan that meets your marketing objectives.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Free
Fundamentals of Event Marketing

Read this guide to learn the basic principles of event marketing.

Use this tool to briefly outline your event marketing strategy.

Use this tool to measure your organization's event marketing capabilities.

Use this tool to define, track and report on your event marketing metrics.

Free

This eWorkshop will consider the typical sales cycle and share insights on how to produce webinars specifically designed to help move prospects through each phase faster.

Free
Executing an Event Marketing Plan

Read this guide to learn how to successfully execute an event marketing plan.

Free

This eWorkshop will present practical advice for creating and delivering great presentations.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

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