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Free
Event Marketing 2.0

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Read this guide to learn the basic principles of event marketing.

Event Marketing Plan Methodology

Use this step-by-step planning methodology and set of 18 premium tools and templates to create a comprehensive event marketing plan.

Event Marketing Strategy Scorecard

Use this tool to briefly outline your event marketing strategy.

Event Marketing Maturity Assessment

Use this tool to measure your organization's event marketing capabilities.

Event Marketing Metrics Dashboard

Use this tool to define, track and report on your event marketing metrics.

Free

This eWorkshop will consider the typical sales cycle and share insights on how to produce webinars specifically designed to help move prospects through each phase faster.

Executing an Event Marketing Plan

Read this guide to learn how to successfully execute an event marketing plan.

Free
Create great presentations webinar

This eWorkshop will present practical advice for creating and delivering great presentations.

Use the events database to keep track of all important events.

A guide to help you learn how to generate leads by providing on-demand webcasts.

A guide to help you plan a campaign for city tours and collect leads from those tours.

Tradeshow Evaluation Matrix

A matrix to rate and compare tradeshows based on weighted criteria.

Use this to organize important information for all of your conference attendees.

Conference Planning Checklist

A customizable checklist to help you prepare for managing a company conference.

Use this template to keep track of your conference costs.

Tradeshow Program ROI Calculator

A tool to track all the tradeshows you attend, monitor your budget and calculate ROI.

Use this template to measure the return on investment for trade shows.

An agenda with a checklist of activities and timelines to keep you on schedule at your event.

A matrix to help you compare potential venue options based on your event's requirements.

A checklist to evaluate tradeshows and your competitors' presence.

A survey to evaluate the quality of conferences or events you attend.

A template to assist you with documenting interactions that take place during tradeshows.

A policy template to outline standards for acceptable staff behavior.

A template to quickly document the role and responsibilities for this position.

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