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Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

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Use this website redesign framework to define the activities required to successfully create, plan and execute a website redesign.

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Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

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Follow this simple, step-by-step, playbook to create an effective Customer Engagement plan that will help you to improve how customers engage with your company and to enable your organization with a customer-centric approach to drive revenue.

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Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Follow this simple, step-by-step, playbook to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.

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Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management and evaluation.

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Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report & presentation.

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Use this step-by-step playbook and set of premium tools and templates to help you develop and launch a successful online community.

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Use this step-by-step playbook and set of 18 premium tools and templates to create a comprehensive event marketing plan.

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Use this step-by-step planning playbook and set of 18 premium tools and templates to create a comprehensive mobile marketing plan.

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Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

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Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.

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Use this step-by-step playbook and set of 47 premium tools and templates to create a comprehensive sales enablement plan.

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Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

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Use this step-by-step playbook and set of 37 premium tools and templates to create a comprehensive approach to project management.

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Use this step-by-step website planning guide and set of 37 premium tools and templates to conduct an effective website redesign.

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Use this step-by-step playbook and set of 33 premium tools and templates to create a comprehensive marketing communications plan.

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Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

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The State of ABM Maturity 2021

After researching the practice of Account-Based Marketing for nearly seven years, Demand Metric and MRP have compiled research into thousands of companies and their marketing teams. The following report shares insights from over 400 B2B marketers across five continents. This year’s report examines the relationship between maturity and revenue impact across ABMs’ four core strategy elements: People, Process, Technology, and Orchestration. Our hypothesis: High maturity responses to these strategy components will result in higher revenue impact.

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The Ultimate Guide to ABM

Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.

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