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Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.
Use the Crisis FAQ Template as a starting point when trying to understand what occured at the onset of any crisis.
Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occuring within your organization.
Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
Use the Crisis Messaging External Notifications List to clarify who needs to be contacted within specific external groups during any crisis.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
This course has 6 video modules that expand on our Marketing Communications Plan Methodology and Tool-Kit.
A guide to help you increase your brand value by developing a communication plan for your organization's social values.
This eWorkshop will cover why having a PR plan is important and how to go about creating one.
Use this professionally designed calendar to organize and communicate all of your marketing activities.
Use this to create a graphical representation of the duration of your marketing initiatives over a time period.
Use this tool to determine your cost per impression across various communications channels.
Use this to evaluate your marketing channels based on their brand promotion quality, lead quality, and cost/event.
A template to quickly document the role and responsibilities for this position.
A policy template to document acceptable use for graphics in your organization.
A template to document and assess the key messages that are important for your target audience to hear.