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Nilda Thomas, MBA/eBusiness's picture
Nilda Thomas, M...

Big Thinking for Small Businesses

You don't have to run a Fortune 500 company to harness the power of strategic planning. You just need to know how it's done.

Identify the purpose of your business Understand how strategy guides planning Establish a meeting rhythm for success Involve and motivate your employees Analyze results for continuous improvement

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Jesse Hopps
Hello, everyone. I am delighted to be introducing myself to you in this first blog post for Demand Metric. I am the President and CEO of Method Frameworks , a...
Jesse Hopps
Product GAP Analysis Tool – Use this tool to strategically plan for improvements to Market Research, Product Strategy, Capabilities, Technology, and Product...
Business Strategy Plan Template

Use this template to quickly document your strategic plan.

Procurement Management Plan Template

A template to define the procurement requirements framework for a project.

GAP Analysis Tool

Use this tool to analyze your organization and identify gaps in your capabilities.

Product Marketing Objectives Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this project plan to outline the key components of your Customer Engagement program to steer the direction of your project.

Use this project plan to outline the key components of your video marketing program to steer the direction of your project.

Webinar Plan Template

Use this template to help you develop a plan to fully exploit webinars as a sales, marketing and support channel.

Online Community Project Plan

Use this template to create a guide for an upcoming online community build or update.

Website Gap Analysis Template

Use this tool to analyze your website and identify gaps in your capabilities.

MarComm Objectives Worksheet

A template to help you write your MarCom plan objectives.

Use this to document target items, current state, goal state, timeline, and action items for resolving gaps.

Phi Schmidt's picture
Phi Schmidt

Affiliate Marketing is an important part of successful eCommerce promotional strategic planning, and we've had requests to build a toolkit and video course to help our members leverage affiliate marketing best practices.

Jesse Hopps
Developing a strong governance process requires cross-functional alignment on marketing decisions. Implement a Sales & Marketing Steering Committee to...
Step Industry Analysis Tool

A worksheet to analyze industry trends and social, technological, economic and political conditions.

Jesse Hopps
Core Competencies Assessment – Use this tool to help you measure your organization’s core competencies, and find areas for improvement: Strategic Planning...
Jesse Hopps
GAP Analysis Tool (Advanced) – Use this tool to identify the current state, and goal state, for a particular business item or process. The advanced GAP...
Jesse Hopps
Strategic planning is a great way to identify which initiatives can add the most value to your organization. The next step is to prioritize initiatives with a...
Jesse Hopps
Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand...
Core Competencies Assessment

A self-assessment tool to rate your compliance with best practices across 10 core competencies.

Jerry Rackley
By Jerry Rackley Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark! This may sound like we're bragging...
Jesse Hopps
Prepare for the Planning Process Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold a kick-...
Shopper Marketing Playbook

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.