Search Results

Use this template to quickly document your strategic plan.

Use this tool to analyze your organization and identify gaps in your capabilities.

Procurement Management Plan Template

A template to define the procurement requirements framework for a project.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this project plan to outline the key components of your Customer Engagement program to steer the direction of your project.

Use this project plan to outline the key components of your video marketing program to steer the direction of your project.

Webinar Plan Template

Use this template to help you develop a plan to fully exploit webinars as a sales, marketing and support channel.

Online Community Project Plan

Use this template to create a guide for an upcoming online community build or update.

Website Gap Analysis Template

Use this tool to analyze your website and identify gaps in your capabilities.

MarComm Objectives Worksheet

A template to help you write your MarCom plan objectives.

Use this to document target items, current state, goal state, timeline, and action items for resolving gaps.

Step Industry Analysis Tool

A worksheet to analyze industry trends and social, technological, economic and political conditions.

Free
Shopper Marketing Playbook

Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

A self-assessment tool to rate your compliance with best practices across 10 core competencies.

Free
Calculating Customer Lifetime Value

This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.

Business Matrix

A template that provides over 50 common business objectives to consider.

A self-assessment to evaluate your organization from a Branding perspective.

Free

By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.