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Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.
Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel. The “funnel flow” survey measured how well leads flow through the sales and marketing funnel.
Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.
60% of respondents list marketing with personalized content as the strategy area most in need of a technology assist.
Measuring account engagement and developing a target account list rounded out the top three areas in need of a tech assist.
From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.
Our Online Advertising Technology Overview highlights the Online Advertising technology space at a high-level.
Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.
This video infographic provides statistics and best practices for marketing funnels.
Read this Ultimate Guide to learn how ABM can help you acquire more new customers at target accounts and align sales & marketing around a common goal: revenue growth.
This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.
Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.
In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.
In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.
Our Email Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Email Marketing space.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
In a November 2014 study sponsored by Conductor, Demand Metric conducted a survey to explore the role of SEO in Demand Generation and to gain a view of the current state of the Demand Generation process.