SEO Marketing Benchmark Report

Resource Overview

In a September 2014 study sponsored by Search Metrics, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.

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Introduction

Today, most purchase decisions begin with an online search. And as many marketers will attest, if you don't appear on page one of the search results, you don't exist. That's why the C-suite is paying so much attention to their organization’s natural search rankings.

But what will be the most challenging obstacles to SEO marketing success in the year ahead and how will marketers overcome them?

To find out, Demand Metric in partnership with Ascend2, fielded the SEO Marketing Survey and completed interviews with 442 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with us.

In this edition of our study, SEO Marketing: Benchmarks by Revenue Attainment, the charts and graphs compare the strategies and practices of companies that have succeeded in achieving or exceeding their revenue goals with those that have not.

This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

Table of Contents

  1. Executive Summary
  2. Achieving Revenue Goals
  3. SEO Strategy Objectives
  4. Current SEO Program Success
  5. Obstacles to Achieving SEO Objectives
  6. SEO Tactic Effectiveness
  7. Changes in SEO Effectiveness
  8. Usage of Resources for SEO Programs
  9. SEO Performance Metrics
  10. About Searchmetrics
  11. About Demand Metric & Ascend2
  12. Appendix - Survey Background

 

Research Methodology

Surveys are conducted online from a panel of more than 50,000 Ascend2 research subscribers, representing US and international marketing and sales decision-makers and practitioners in a range of contact roles, company types, sizes and geographic regions. The questionnaire used incorporates standardized research practices across all studies while maintaining a proven 3-minute survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. The Demand Metric and Ascend2 2014 SEO Marketing Benchmark Report was administered online in April 2014. During this period, 442 responses were collected that were qualified and complete enough for inclusion in the analysis.