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Getting Started with Agile Marketing

Marketers all over the world are adopting the agile method. Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development.

Use this schedule to track all of the tasks associated with a video production initiative.

Use this tool to help you measure project performance and progress by scope, schedule and cost.

A tool to help you keep track of project changes.

A tool to help you itemize, document, and track items reported through quality management activities.

Free
Examine Buy-In with Stakeholder Analysis

A guide to help you identify and understand the key stakeholders involved in decision-making for your next project.

A tool to rank projects based on their strategic fit, economic impact, and feasibility.

Use this to create a graphical representation of the duration of tasks associated with a project.

Use this to document risks, assess their impact and probability, and develop risk mitigation plans.

Use this to create a graphical representation of the duration of your marketing initiatives over a time period.

Use this template for any corporate investment and as a formal management communication document.

An 8-page project charter template that documents purpose, scope and project plan.

A root-cause analysis tool, or "fish-bone diagram", to identify and document potential risks.

Our CRM Project Charter establishes a clear project scope, decision rights, and executive sponsorship for a CRM project.

Use this to establish a clear project scope, decision right, and executive sponsorship for the social media marketing project.

Free

Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management and evaluation.

Free

Follow this simple, step-by-step, playbook to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.

Free

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

Use this to establish a clear scope, decision rights, and sponsorship for the website redesign project.

Free
Sales Communication Solution Study

Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

A charter to document project scope, decision rights, and executive sponsorship.

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to evaluate your organization’s management & leadership capabilities.

A template to create a business case for an investment in a Marketing Automation solution.

A charter template to outline the proposed product development plan and build a business case.

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