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Use this How-To Guide to train your team on a process for creating a compelling value proposition.
Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.
A charter to document project scope, decision rights, and sponsorship.
An analysis tool to define the primary & secondary applications for a new product.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
A worksheet to define your product's pricing strategy and its differentiation.
A template to quickly document the role and responsibilities for this position.
Use this to create a Product Launch Plan that successfully gets your product to market.