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Video Marketing Methodology & Toolkit

Video Marketing Methodology & Toolkit

We are currently in the process of creating a new methodology!

Marketing Strategy Training Course

Marketing Strategy Training Course

A new online training course, developed by our Chief Analyst, Jerry Rackley, on Marketing Strategy is under development.

The Essential Shopper Marketing Guide

The Essential Shopper Marketing Guide

As an additional resource to our Shopper Marketing Methodology and Toolkit, we have produced a best practices guide that will take you and your tea

Sales Tool Integration Study (Benchmark Report)

Sales Tool Integration Study (Benchmark Report)

This reports goal is to understand if connecting or integrating the various tools that support different parts of the sales journey result in great

Content Consistency Impact Benchmark Report

Content Consistency Impact Benchmark Report

This study's goal is to understand how consistently sales and marketing content is delivered through multiple channels and touch points, and when f

Current State of Sales & Marketing Funnels (Benchmark...

Current State of Sales & Marketing Funnels (Benchmark...

Demand Metric, in partnership with MRP, has completed a study about the current state of the funnel.

Social Media Marketing: Investment and Returns (Benchmark...

Social Media Marketing: Investment and Returns (Benchmark...

This reports goal is to understand the goals for social media, the level of investment  in it and the kind of return organizations are getting from

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing (Methodology and Toolkit)

Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on techno

Lifecycle Marketing Research Report

Lifecycle Marketing Research Report

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulenc

Brand Consistency Impact (Benchmark Report)

Brand Consistency Impact (Benchmark Report)

This reports goal is to measure the state of brand consistency, and to understand the impact of poor brand consistency. 

Crowd Sourced and Self-Serve Support Benchmark Study

Crowd Sourced and Self-Serve Support Benchmark Study

This reports goal is to understand how organizations are enabling crowd-sourced or self-serve support, and how effective it is.
 

2016 State of Digital Marketing in Associations (Benchmark...

2016 State of Digital Marketing in Associations (Benchmark...

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a stat

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