Content Consistency Impact Benchmark Report

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Expert
Phi Schmidt
Expert
Phi Schmidt wrote:

This study's goal is to understand how consistently sales and marketing content is delivered through multiple channels and touch points, and when fragmentation exists, how it impacts the sales team’s ability to generate revenue.  

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eWorkshop: Sales & Marketing Alignment Benchmark Results (883)

To discover the impact of content consistency, Demand Metric partnered with MarcomCentral to assess the state of content consistency and discover how inconsistent – fragmented – content impacts the sale team and revenue.