Lifecycle Marketing Research Report

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Phi Schmidt
Phi Schmidt wrote:

Rather than experience a seamless path through every stage of their journey, the current situation is that customers often encounter some turbulence, unintentionally, but turbulence nonetheless.  This guide will help you guide your customers to the smooth air during their journeys.  It explores the issues of ownership, benefits, challenges, impact and critical success factors of customer lifecycle marketing.

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Resource Reference 

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.