2016 State of Digital Marketing in Associations (Benchmark Report)

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Expert
Phi Schmidt
Expert
Phi Schmidt wrote:

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: 

  • departmental ownership vs. execution
  • digital marketing budgets
  • digital marketing skill assessments
  • digital marketing channels
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This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.