2016 State of Digital Marketing in Associations (Benchmark Report)

Phi Schmidt's picture
Phi Schmidt
Phi Schmidt wrote:

How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas: 

  • departmental ownership vs. execution
  • digital marketing budgets
  • digital marketing skill assessments
  • digital marketing channels
Vote up!
+1 vote
Resource Reference 

This association marketing benchmark study is now in its third year (2016), and from the beginning, the study’s goal has been to help associations become better at marketing.