2016 State of Digital Marketing in Associations (Benchmark Report)
Expert
Phi Schmidt
Expert
- Aug 29, 2016 11:20 AM
- Completed
How does your organization's digital marketing compare to other not-for-profits? This global benchmarking research project aims to establish a statistically relevant set of metrics so that associations and non-profits can understand how they compare across the following areas:
- departmental ownership vs. execution
- digital marketing budgets
- digital marketing skill assessments
- digital marketing channels