Shopper Marketing (Methodology and Toolkit)

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Phi Schmidt
Phi Schmidt wrote:

Shopper Marketing used to be about POS and in-store strategy, but as the age of Digital Marketing has arrived, it has become more reliant on technology and cross-channel purchasing, including mobile devices and online sales. Our toolkit and methodology will share the best practices you need to know to ensure Shopper Marketing success, including helpful tools ready to help you get the job done.

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Follow this simple, step-by-step playbook to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.