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Popover solutions? (Conversion oriented, not ad oriented)

Popover solutions? (Conversion oriented, not ad oriented)

Hey gang. We (all of us) are mindful of our conversion numbers.Or should be.

How Are Companies Using Social Media Analytics?

How Are Companies Using Social Media Analytics?
  • 70% of organizations don't know what kind of ROI their social media efforts are delivering
     

Apple buys social-analytic company Topsy for $200M

Apple buys social-analytic company Topsy for $200M

According to a report in the Wall Street Journal, Apple has acquired social media analytic company Topsy Labs Inc. for $200 million.

Demand Metric's 2013 Research Studies

Demand Metric's 2013 Research Studies

If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in the past six months, which is

Are You Using Tags?

Are You Using Tags?

Marketers are working in an era where much of what they do is digital ma

LinkedIn Says Half of Users to Come Via Mobile Next Year

LinkedIn Says Half of Users to Come Via Mobile Next Year

Bloomberg reports that Linkedin, the professional-networking site with more than 238 million members, expects half its users to access the service

Less than 10% of top marketers confident in own digital...

Less than 10% of top marketers confident in own digital...

Marketing Magazine reports that only 8% of senior UK marketers have full confidence in their own digital marketing skills, according to research co

[Infographic] Big Data and Marketing

[Infographic] Big Data and Marketing

Did you know that 63% of business executives are unfamiliar with this term?

Updates from Google Analytics 2013

Updates from Google Analytics 2013

Google Tag Manager

Marketing Analytics Benchmarks, Insights and Advice

Marketing Analytics Benchmarks, Insights and Advice
Demand Metric recently published the results of its recently completed study on marketing analytics, Marketing Analytics 2013:  Benchmarks, Insig

State of Marketing Analytics Benchmarking Report

State of Marketing Analytics Benchmarking Report

In April 2013, Demand Metric conducted a benchmarking study, with 622 respondents, to examine how marketing analytics is being adopted, adding valu